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Niche magazine strategies to grow your audience
Focus on 310 Publishing LLC – AMERICA IN WWII Jim Kushlan – EditorAMERICA IN WWII Magazine Featured: Jim Kushlan AMERICA IN WWII is a popular history magazine that focuses on the American experience...
View ArticleIs Digital for Me? Helping niche publishers make good digital decisions
85% of magazines have an app, but what are the success stories? Three niche publishers shared their story via a webinar titled: Is Digital For me? – moderated by Lynn Rosen of Publishing Executive in...
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Top 10 ways to monetize content for publishers
Publishers often ask us here at BlueToad for advise on how to monetize their apps or sell digital ads in their magazines. The real important factors here are not just where can you, but more...
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Native Apps “Versus” HTML5 (Part 1)
What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons Many pixels have been spilled (including a few by this writer) over the strategic pros and...
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Native Apps “Versus” HTML5 (Part 2)
What are the pros and cons of using either environment for tablet and smartphone publishing? By John Parsons In Part 1, I explored some of the strengths and weaknesses of using native apps for content...
View ArticleThe debate rages on – HTML 5 or Native App?
HTML 5 or Native Apps: Which is best for me? The debate has been raging on ever since the iPad was first introduced in April 2010 and Steve Jobs declared that Flash was dead. We’ve been blogging a lot...
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Native vs. Non-native digital solutions
The following is a blog post from our President and CEO, Paul DeHart, written for Talking New Media, a news, information, and commentary website for the digital publishing industry. Wednesday column:...
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App downloads are growing
Over a two year period, BlueToad has seen average monthly app downloads grow for most publishers. The chart below compares average monthly downloads in 2011 and 2014 across various publishing segments,...
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Digital consumption journey: When do readers engage with different devices?
The number of mobile-connected devices grew to 7.4 billion in 2014. Are you meeting the demands for delivery and engagement with this growing audience? Content consumption is fluid and continuous....
View ArticleIs an app right for me?
Readers access digital content throughout their day and across different devices. What does this mean for publishers? There is a potential need and audience for native and non-native solutions. So...
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